ELEVATED DESIGNS TO STAND OUT

Branding & Logo Design

Branding and logo design that express a business’s voice, values, and personality through clear, intentional design.

CASE STUDY

Rely Travel

The foundation of this brand was already present in the name itself. “Rely” suggests trust and dependability. The goal was to reflect that feeling through a logo that feels elegant and professional.

A typographic-only approach allows the name to speak for itself. The style leans toward minimalist luxury, keeping the focus on the brand’s voice and presence.

Typography played a central role. An elegant serif was selected for its refined curves and distinctive ligatures, adding a sense of luxury and sophistication without feeling ornate or dated.

The color palette of light cream paired with rich olive green reinforces that balance. The cream introduces softness, while the olive adds depth.

CASE STUDY

A Book Club

This layered logo was created for a women’s book club that reads together and supports each other through life’s ups and downs. The design celebrates not just their shared love of literature but the relationships built around it.

At its center is an open book, symbolizing the stories that bring the group together, and from its pages bursts a riotous bouquet of flowers, representing the feminine energy and connection.

Rising from behind the blooms is a champagne glass, a nod to the group’s signature ritual: a toast at every meeting.

Two additional icons reference how the group connects. Headphones acknowledge audiobook lovers, while a cluster of mushrooms reflects a shared appreciation for nature and the outdoors.

Hand-drawn graphics keep the composition light and playful, while a bold sans serif font anchors the design and provides balance.

The result is a logo that feels full of life, just like the women it represents.

CASE STUDY

Mental Health Together

Mental Health Together exists to reframe care from something clinical and isolated into something community-based, proactive, and inclusive. The visual identity needed to feel safe, human, and grounded.

The logo centers on a simple, symbolic icon: three balanced stones. This universal motif represents steadiness, care, and connection, each stone supporting the others. It subtly reflects the organization’s belief that true healing often comes through relationships and shared experience.

A delicate, lowercase serif font reinforces a gentle, empathy-forward tone, aligning with an audience largely made up of women.

The color palette of warm taupe and rich rust creates an inviting, earthy feel, while a dark gray anchors the softness with stability and trust.